• To maximise tourism’s economic and cultural contribution to the Bailiwick of Guernsey’s economy
  • To maximise repeat business

  • To attract new visitors

  • Enhance the value of Tourism

  • To liaise with the States of Guernsey
  • To liaise with the public and other groups, promoting the benefits of tourism to the Bailiwick of Guernsey
  • To provide networking opportunities to members


Guernsey Tourism Partnership will:

  • Provide an organisation to represent tourism related businesses in the Bailiwick of Guernsey – Be an effective voice for our members
  • To demand proper and direct representation with the States of Guernsey
  • Create a network of members
  • To use this network to share ideas and information amongst members
  • Gain feedback and evidence from our membership to inform discussions with the States of Guernsey and other interested parties
  • Build partnerships and connections with organisations that have an interest in Guernsey tourism
  • Establish tourism as one of the Bailiwick’s core industries
  • Promote tourism and its benefits to the public in the Bailiwick
  • Define and attract new markets Develop new marketing ideas to maximise per head visitor spend